Bachelor Business Administration | Specialization Risk & Insurance Management

Business Management Basics

Orientation and Basic Business Knowledge

Introduction and basic overview of general business administration ("ABWL"), general management and management theory.

Finance & Accounting

Principles of Accounting

Students acquire in-depth knowledge in areas such as bookkeeping, cost accounting, planning, control and coordination of evaluated business processes. The aim is to prepare them for the challenges of the modern business environment and to enable them to contribute to the company's success.

Financial Management

This course explores process planning and control in relation to financial resources. Participants also acquire knowledge of financial mathematical methods for investment decisions.

Marketing & Sales

Market & Customer in the Digital Age

Gain an insight into the basics and characteristics of marketing in a social context. Our speakers will provide you with input to understand trends such as digitalization or globalization and the resulting influences on target groups.

Consumer Behavior

This course of the bachelor program teaches psychological foundations, including depth psychological aspects, findings from cognitive psychology as well as information processing and semiotic theories. This broad range of concepts enables students to develop an in-depth understanding of consumer buying behavior and the impact of operational marketing strategies.

Strategic Marketing

As part of the bachelor's degree program, participants learn how to create marketing concepts and plans. Various aspects such as markets, sales channels, customer segmentation, positioning, target group management and the marketing mix are covered.

Corporate Communications

The course content covers fundamental aspects of public relations and public relations work, which are discussed using specific examples. The instruments of traditional PR and online public relations are covered. Students also learn how to design PR campaigns and subsequently measure their success. This enables them to develop effective communication strategies and influence a company's image in a targeted manner.

Sales & Psychology

Students are trained in the identification and acquisition of potential customers. They also learn about the choice of sales channels and the development and management of sales networks. Another focus is on the management of sales teams and the subsequent monitoring of sales success.

Context of Business Management Decisions and Actions

Economic and Business Management Understanding

The curriculum of the bachelor's degree program Risk & Insurance Management includes the basics of economics, including an introduction to economic thinking and market economy contexts. In addition, participants take part in a business case simulation game, which includes a market simulation. This allows them to learn about different business models, gain practical experience and apply their theoretical knowledge in real economic scenarios.

Project & Process Management

This course of your bachelor's degree in Risk & Insurance Management covers both project and process management. Participants acquire skills in project planning, structuring and control. At the same time, they analyze and document process flows.

General Management

The course takes a systematic look at strategic general management, including topics such as corporate identity, business organization and IT. Students gain a comprehensive understanding of the development and implementation of corporate strategies as well as the organization and integration of information technology to support business processes.

Human Resource Management & Corporate Organization

Key aspects of personnel, management and organization or leadership are dealt with here. This includes business and social science issues in the area of "people and organizations", as well as personnel management and employer branding. Participants acquire in-depth knowledge in order to develop effective management strategies and strengthen employee loyalty.

Business Law Framework

The curriculum of the WU Executive Academy's bachelor's program in Risk & Insurance Management includes general legal principles as well as specific areas such as labor law, public procurement law, IT and data security. Participants gain a comprehensive understanding of the legal framework under which companies operate and learn how to implement this in their professional practice.

Interpersonal Management Skills & Future Topics

The bachelor's degree course specializing in "Risk & Insurance Management" also teaches important soft skills such as team competence, negotiation training, diversity management and intercultural communication. In addition, current topics are discussed and analyzed with experts from the business world in order to offer participants a practical insight into relevant developments.

Marketing & Sales Specialization

Sectoral Marketing

The specialization of the bachelor's degree in Risk & Insurance Management in this course relates to the interface between marketing and society as well as specific topics such as service marketing, international marketing, technology marketing and capital goods marketing.

Qualitative and Quantitative Research Methods

In this course of your bachelor studies, the entire process of market research is examined, both in marketing management and in consumer behavior. You will gain a sound overview of the methods used in market research.

Marketing & Sales Case Studies

As part of the bachelor's curriculum, participants are given the opportunity to describe and reflect on an independent professional project or professional topic. The content and methods learned in the various subjects of the curriculum should be applied.

Practical Case Study & Thesis

Practical Casework

At this point in their bachelor's degree in Risk & Insurance Management, students have the opportunity to describe and reflect on their own practical project or professional topic. The content and methods from the subjects in the curriculum are used to develop practical solutions and examine the topic from different perspectives.

Bachelor Thesis

As part of the bachelor's degree program "Practice-oriented Business Administration", each student has to write a final thesis. A prerequisite for the assessment of the final thesis is the positive completion of the course "Scientific Work".

Insurance & Law

• Fundamentals of insurance management
• Fundamentals of risk management
• Insurance economics and actuarial mathematics
• Management and organization in the insurance industry
• General principles of commercial law
• General legal principles in the insurance industry (employment law, tax law, compensation and consumer protection law, brokerage law, distribution law)
• Insurance supervisory law

Division customer & case study

• General provisions for the customer, contractual legal sources and insurance conditions
• Personal insurance (life, health, accident, BAV, pension funds, future provisions, long-term care, occupational disability)
• Property and legal expenses insurance
• Property insurance (household, homeowners, fire, storm, burglary, transportation, technical (property) insurance, business interruption, ...), general and special liability and motor vehicle insurance (liability, comprehensive, passenger, accident, leasing and registration)
• Practical case study and business simulation

Management skills

• Team competence, presentation training, moderation techniques
• Practical dialog - expert forum

Elective subject "Insurance brokers"

• Insurance contract law - basic course
  Provisions and general regulations of insurance contract law (VersV
• Insurance contract law - advanced course
  Regulations for all non-life insurance, legally regulated insurance lines (VersVG)
• Legal basis for insurance brokers
  Statutory legal sources for insurance brokers (MaklerG, GewO), contractual legal bases of the insurance broker, broker liability, claims settlement

Elective subject "Insurance companies"

• Insurance contract law
  Regulations and general provisions of insurance contract law (VersVG), class-specific features
• Accounting and analysis of key figures in insurance companies
  Basic principles of accounting for insurance companies, annual report including group accounting, capital adequacy, controlling and key performance indicators
• Financing and reinsurance
  Financing, solvency of insurance companies, Solvency I and II, reinsurance, alternative forms of risk transfer