Practice-oriented Business Administration with Specialization in Tourism & Event Management

The new part-time bachelor's degree provides continuing professional education with a focus on business administration, considering various disciplines and industries.

The program aims at people with professional experience who, in parallel with their career, are seeking education and training at bachelor's level with a strong focus on business management and at the same time a strong application orientation.

Graduates can apply key concepts of business management disciplines, especially in the areas of marketing and sales, accounting, financial management, human resource management and business organization, and corporate governance.

In addition to the focus in Business Administration, you can choose Tourism & Event Management as a specialization. In this specialization, the focus is on the broad spectrum of business fields in tourism, from management in tourism businesses to destination management to marketing, integrated communication, and sales specifically in tourism.

You will also learn how to successfully implement projects as an event manager in a variety of situations.

You can find more information on the program content, curriculum etc. on the German program website.

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