Practice-oriented Business Administration with Specialization in Tourism & Event Management

The part-time bachelor's program at the WU Executive Academy consists of 6 semesters and provides advanced executive education with a focus on business administration in various fields and industries. The program is aimed at people with professional experience who, in parallel to their career, are seeking advanced training at bachelor's level with a strong focus on business management and a strong focus on practical skills.

Graduates of the course are able to apply key concepts of business management disciplines, particularly in the areas of marketing and sales, accounting, financial management, human resources management and business organization as well as general management.

In addition to the focus in Business Administration, you can choose Tourism & Event Management as a specialization. In this specialization, the focus is on the broad spectrum of business fields in tourism, from management in tourism businesses to destination management to marketing, integrated communication, and sales specifically in tourism.

You will also learn how to successfully implement projects as an event manager in a variety of situations.

You can find more information on the program content, curriculum etc. on the German program website.

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