Back to Digitalization & Technology

Blockchain Transforming Business - Cryptoeconomics Program

Blockchain Transforming Business

What you will learn:

✓ Gain a broad understanding of blockchain technology

✓ Learn about best practices & application examples in different industries

✓ Work on use cases for your industry

✓ Take the first steps for implementing your own blockchain strategy

Business impact through new technology

Blockchain, Smart Contracts, the crypto currency Bitcoin and Satoshi Nakamoto are on everyone's mind - the disruptive side of distributed ledger technology brings innovation to numerous industries and enables new business models.

Assess the potential of blockchain technology for your business

In this program, you will gain a broad understanding of blockchain technology. This will empower you to make better strategic decisions when utilizing this new technology.

The WU Vienna Research Institute for Cryptoeconomics and the Austrian Blockchain Center together with experts from various industries will give you a solid overview on blockchain technology, both from theoretical and practical perspectives. You will obtain an overview of current developments and future trends as well as learn about use cases, best practices, and application examples in different industries.

At the end of the program, you will be able to assess the potential of blockchain technology for your industry and business model, as well as understand the requirements, tools, and first steps for implementing your own blockchain strategy.

Finally, you will receive a certificate from WU Executive Academy as validation of your acquired blockchain expertise.

Structure of the program

The online modules of the program focus on knowledge transfer. In this part, students will learn core and advanced concepts of blockchain technology over an intensive one-month period. The modules organized as interactive online-live sessions take a technology as well as a business perspective of the technology.

The classroom modules build on the solid knowledge basis gained in the online modules and expands it in selected areas. As in the online part, these modules integrate a technological perspective with a business-oriented perspective on blockchain with an emphasis on knowledge application.

    • Schedule

      • Module 1: Blockchain Basics
        • Oct. 22, 2024 - 2pm to 6:30pm
      • Module 2: Ecosystems and More
        • Oct. 29, 2024 - 2pm to 6:30pm
      • Module 3: BC Use Cases
        • Nov. 5, 2024 - 2pm to 6:30pm
      • Module 4: Use Cases Design & Evolution
        • Nov. 11, 2024 - 2pm to 6:30pm
      • Module 5: Designing Use Cases (Classroom)
        • Nov. 29, 2024
      • Module 6: Implementing Projects (Classroom)
        • Nov. 30, 2024
    • Target group

      YOU ARE …

      • a progressive thinking manager, business leader, innovator, or analyst responsible for business processes
      • interested in the potentials of blockchain technology
      • aiming at building a solid understanding of blockchain technology
      • looking for possibilities for implementation

      Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).

    • Program Content

      Module 1: Blockchain Basics

      • Introduction & Overview 
      • Core Technological Concepts
      • Smart Contracts, Tokens, DApps
      • Permissioned Blockchains & DLTs

      Module 2: Ecosystems and more

      • Blockchain ecosystem
      • Technology/Protocol Landscape
      • Advanced Topics
      • Use Case Overview

      Module 3: BC Use Cases

      • General Use Cases
      • Use Cases in industry and financial services
      • Expert talks

      Module 4: Use Cases Design & Evaluation

      • Introduction to Use Case Design
      • Evaluation of Blockchain Use Cases
      • Legal Perspectives

      Module 5: Designing Use Cases (Classroom)

      • Ideation
      • Use Case Design
      • Blockchain Protocols
      • Technology Selection

      Module 6: Implementing Projects (Classroom)

      • DApp Development Tutorial
      • Requirement Analysis & Architecture Design
      • Putting a project together
    • Certificate

      After completing the course, you will receive a certificate including course details from the WU Executive Academy.

Dean Kocevski Portrait

Dean Kocevski

  • Associate Director
  • IT Europe | Nabriva Therapeutics plc

I thoroughly enjoyed this course which has considerably expanded my knowledge about blockchain as a technology, its applications, theoretical analysis, and design, as well as practical examples and implementation techniques. The course was well structure and presented in a way that was easy to follow and very engaging which made it even more interesting and the material easier to grasp. The lecturers were highly experienced professionals in the field and willing to transfer as much knowledge as possible. Great course!


[Translate to English:] Blockchain - Weiterbildung Kompakt - Stefan Crass

Stefan Craß

Senior Researcher | ABC Research

More information

Florian Ebner

Florian Ebner

Researcher & Lecturer | Institute for Business Law | WU Vienna

Alla Petukhina Portrait

Alla Petukhina

Lecturer | School of Computing, Communication and Business | University of Applied Sciences for Engineering and Economics (HTW Berlin)

More information

Portrait Christian Sack

Christian Sack

Teaching assistant | TU Wien

Robert Schwertner


Alfred Taudes

Professor | Department of Information Systems and Operations | WU Vienna | Austria

More information

Vinzenz Treytl

Senior Researcher | ABC Research

Researcher & Lecturer | Institute for Entrepreneurship & Innovation | WU Vienna

More information

Fast-track your MBA journey

Would you like to dive deeper into the subject of digitization? Apply for the MBA Digital Transformation & Data Science and attend the program Blockchain and more in the part-time Master of Business Administration. You can also get credit for a continuing education program that has already been completed at WU Executive Academy.

"Digi-Winner" Grant

Digi-Winner Logo

Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.

"Digital Skills Check" Grant

FFG logo

Small and medium-sized enterprises (SMEs) based in Austria can apply for funding of up to € 5,000 per employee with the "Digital Skills Check" from the Austrian Research Promotion Agency. Further information and all requirements for funding (in German).

News \\ Events

Financing your studies

Scholarship and advice to help you achieve your goals.

8 reasons for the WU Executive Academy

8 reasons for the WU Executive Academy

International accreditations, world-class faculty, real-time issues

Brainiac - Program Finder

Find your ideal program with our AI chatbot Brainiac!

Not the right program? No problem! Let Brainiac help! Our AI chatbot will guide you through our range and find exactly the right program for you. Start your search with Brainiac now!

Share this