The Business Core modules cover vital economic and business administration expertise alongside up-to-date management and leadership tools and techniques. The Specialization modules allow participants to gain profound knowledge, expertise and competencies in a chosen function or industry.
Below, please find an overview of all modules taught during the MBA. Click on the module names for detailed content information.
Digital technologies have significantly influenced economic rules and the way businesses operate. For example, digital platforms such as Amazon, Airbnb, or Uber have become the dominant players. Furthermore Internet of Things (IoT) and industrial internet transform physical goods into information based services to only name a few. Through all this change the world is more volatile, uncertain, complex and ambiguous (VUCA world) and requires new skills. Organizations are becoming more customer-centric, agile, and networked.
In this module students examine the pace of digital change and the imperative it creates for their businesses, also considering disruptive competitors from outside the industry. They learn what it takes to win in the digital age and how to identify key areas to digitize including strategy, core processes, and technology and to prepare their organizations as responsible leaders for this change.
At the end of the MBA program, students have to write a master's thesis in order to receive the academic degree of Master of Business Administration (MBA). The intention of the master's thesis is to guarantee that the graduate of the MBA program is able to write scientific papers on his or her own.
Prof. Verena Dorner
The future of business will be digital. That much is certain. The pressure for companies is mounting and they need to act now not to be victims of disruptive competitors. Data plays an extremely important role in this context. All parts of a business from innovation to marketing produce data sometimes in huge quantities. In a world where the customer experience reigns supreme, the IoT is front and center, and AI is set to change business altogether, data is the backbone. This program provides executives with the know-how, tools, and strategies needed to master this challenge successfully.