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MBA Digital Transformation & Data Science | MBA Program

MBA in Digital Transformation & Data Science

Transform businesses with digital innovation

No matter where you turn, business is being radically transformed by digitization. New, lucrative opportunities await initiators while the currently-leading company is actually being disrupted by a newcomer.

Whether you see this as an opportunity or a challenge, you can face this situation head-on with the MBA Digital Transformation & Data Science. Take advantage of the latest MBA in the WU Executive Academy's portfolio, pick up the tools and strategies needed to master digital challenges and transform your business.

Zink Anna Portrait

Anna Zink, MBA

  • Management Consultant | Accenture

My MBA in Digital Transformation & Data Science gave me the three things that I had hoped for: state-of-the-art knowledge & skills, insights into different industries, and a network of professionals. Above that, it provided me with a different perspective on my career & opportunities, my personal development and what leadership means in today's world.

Brand-new topics

These days, digitization, disruption and big data rank high on the corporate agenda everywhere because the rapid transformation has an impact on all industries. Designed to equip you with the fundamentals of both these technologies and a range of management tools, this specialized MBA will be your link between management knowledge and digitization processes. The approach is very hands-on so you will be able to connect what you learn to the context of the increasingly-digitized world.

High flexibility

One advantage of the program is its high degree of flexibility as far as learning intensity and program duration are concerned: You can do the program in its standard length or in a compact version of just one year. It's also possible to start with short programs, like Data Science, and then decide later to complete the MBA - the decision is completely up to you!

Overview of Standard and Compact Option

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Multiple new networks

This structure multiplies the available networking opportunities: you will not only meet colleagues from the MBA, but can also network with other experts who join other components. These many different contacts are extremely valuable from a career perspective.


This MBA program entails 4 central parts: a "Business Core", "Data Science" (a 12-day program),  "Digital Transformation" (4 days) and one elective. You can influence the content of your MBA by choosing from a variety of offers; some modules have a strategy-drive focus, while others are more technical in nature. Current examples include "Blockchain Transforming Business“, "Organizational Design & Agile Leadership“, or "Data Governance“.

In addition, you can choose the timing of several of your modules and thereby influence the intensity and duration of your MBA.

Stefan Reich Portrait

Stefan Reich

  • Managing Director / SLOPELIFT PM Media GmbH

Through the experience of countless projects, I have come to recognize that my passion lies in putting digital systems in place that balance human needs with technological requirements.

The MBA has undoubtedly been an accelerant from my promotion of Head of Customer Services to Managing Director.

    • Real-Life Content

      • You bring your business challenges to class for discussion
      • Real life cases and exclusive company visits
      • Apply your newly acquired knowledge directly to your job
    • Global Network

      • Over 5,000 members from over 85 nations
      • Online student and alumni platform
      • Local community chapters
      • Exclusive events and services
      • A great resource for company insights and exchange
    • Blended Learning

      • Compact format with 18 months duration
      • Lectures in the classroom and through our online learning platform
    • International Faculty

      • Faculty members from top universities around the globe, e.g. Carlson School of Management, WU Vienna, INSEAD, Tel Aviv University, ECSP
      • Acclaimed experts and research leaders
      • Guest speakers from top corporations, e.g. TechQuartier, Mostly AI, Management Results Consulting
MBA Digital Transformation Data Science
Digital skills are essential today to best prepare for the unique challenges of digitalization, data science, big data, and digital strategy.

Where our MBA Digital Transformation & Data Science Students Work (a Selection)

Logos MBA Digital Transformation & Data Science

Immediately applicable expertise & key tools

This MBA will provide you with immediately applicable expertise and key tools. This enables you to have better strategic foresight and to implement what you know effectively when returning to your job.

Target group

  • Data analysts aspiring to a management position
  • Experts from the technical field, who want to deepen their leadership skills and gain a good understanding of the general management topics.
  • Successful managers who see their future in the field of digitization and data science and who want to acquire the necessary expertise.
  • Executives who want to deepen and update their knowledge through an MBA program.

Programming skills are not required.

Study your own project

Our students are invited to apply the theory learned on their own business cases, challenges, or projects. The projects can be a corporate challenge (e.g. developing a new business model) or focus on a startup topic (e.g. writing a business plan). Beginning with a counselling session, students can work on their innovation projects – be it in assignments and in their master thesis. Faculty and our network support them.

WU Executive Academy - Accreditations & MBA-Rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on over 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

  • #1 in Austria: Industriemagazin MBA-Ranking

  • Top 40: QS World University Ranking

  • Top 45: Financial Times European Business School Ranking

Official Degree - Master of Business Administration

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

    • How can managers with 50-60 hours working time manage the program?

      Completing an MBA program while working is a demanding endeavor. The WU Executive Academy offers flexible options that will enable you to better integrate your studies in your professional and private life.

      Blended learning structures optimize knowledge transfer and make for smooth learning journeys. Access to our e-learning platform allows you to finish your assignments in a flexible way – on your way to work, the lunch break, or during a business trip.

      You can choose between two tracks in the first year of the MBA program (the Business Core): the On-Campus Track or the Hybrid Track. Both tracks consist of seven modules each. If you choose the On-Campus Track, you will complete all modules on site; if you opt for the Hybrid Track, you will travel to the campus for four modules and take the remaining three as synchronous and asynchronous online sessions.

      Choose the On-Campus Track to experience all our campus has to offer as well as a lively on-site exchange with faculty and fellow students at the impressive WU Campus. Alternatively, opt for a mix of classes on site of the WU Campus (4x) and online teaching (3x) in the Hybrid Track, which will let you benefit from mutual exchange and networking on site while simultaneously saving you days off from work and money as three of the modules will not require travel to and from the campus.

    • How are students evaluated during the MBA?

      • Participation in class: Students are continuously evaluated during classroom discussions and video conferences. Every contribution, whether written or spoken, is taken into account.
      • Individual assignments: Students are asked to participate in quiz questions, individual assignments or evaluated homework.
      • Group assignments: As part of a small team, students must prepare presentations, research papers or papers.

"Digi-Winner" Grant

Digi-Winner Logo

Did you know that you can receive the "Digi-Winner" grant up to € 5,000 for this program? The "Wiener Arbeitnehmer*innen Förderungsfonds (Waff)" is subsidizing this program. More information and conditions on the grant.

Financing your studies

Scholarship and advice to help you achieve your goals.

Career Services for Students and Alumni

A decision for an MBA program does not end after graduation: Read more about our lifelong services.

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