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MBA Digital Transformation & Data Science | Professional MBA Program

MBA in Digital Transformation & Data Science

Transform businesses with digital innovation

No matter where you turn, business is being radically transformed by digitization. New, lucrative opportunities await initiators while the currently-leading company is actually being disrupted by a newcomer.

Whether you see this as an opportunity or a challenge, you can face this situation head-on with the Professional MBA Digital Transformation & Data Science. Take advantage of the latest MBA in the WU Executive Academy's portfolio, pick up the tools and strategies needed to master digital challenges and transform your business.

Prof. Axel Polleres

  • Academic Director | Professional MBA Digital Transformation & Data Science

The future of business will be digital. That much is certain. The pressure for companies is mounting and they need to act now not to be victims of disruptive competitors. Data plays an extremely important role in this context. All parts of a business from innovation to marketing produce data sometimes in huge quantities. In a world where the customer experience reigns supreme, the IoT is front and center, and AI is set to change business altogether, data is the backbone. This program provides executives with the know-how, tools, and strategies needed to master this challenge successfully.

Brand-new topics

These days, digitization, disruption and big data rank high on the corporate agenda everywhere because the rapid transformation has an impact on all industries. Designed to equip you with the fundamentals of both these technologies and a range of management tools, this specialized MBA will be your link between management knowledge and digitization processes. The approach is very hands-on so you will be able to connect what you learn to the context of the increasingly-digitized world.

High flexibility and multiple new networks

One advantage of the program is its high degree of flexibility as far as learning intensity and program duration are concerned: In addition to acquiring an understanding of general management topics (Business Core), it will be possible to complete parts of the specialization in advance. For example, those who want to take Data Science modules at the beginning, or have already done so in a short program at the WU Executive Academy, will now be able to use them for the entire MBA including the business core. This structure multiplies the available networking opportunities: you will not only meet colleagues from the MBA, but can also network with other experts in the field. These many different contacts are extremely valuable from a career perspective.

Content

This MBA program entails 4 central parts: a "Business Core", "Data Science" (a 12-day program),  "Digital Transformation" (4 days) and one elective. You can influence the content of your MBA by choosing from a variety of offers; some modules have a strategy-drive focus, while others are more technical in nature. Current examples include "Blockchain Transforming Business“, „Organizational Design“, or „Data Governance“.


In addition, you can choose the timing of several of your modules and thereby influence the intensity and duration of your MBA.

    • Real-Life Content

      • You bring your business challenges to class for discussion
      • Real life cases and exclusive company visits
      • Apply your newly acquired knowledge directly to your job
    • Global Network

      • Over 4,500 members from  over 85 nations
      • Online student and alumni platform
      • Local community chapters
      • Exclusive events and services
      • A great resource for company insights and exchange
    • Blended Learning

      • Compact format with 18 months duration
      • Lectures in the classroom and through our online learning platform
    • International Faculty

      • Faculty members from top universities around the globe, e.g. Carlson School of Management, WU Vienna, INSEAD, Tel Aviv University, ECSP
      • Acclaimed experts and research leaders
      • Guest speakers from top corporations, e.g. TechQuartier, Mostly AI, Management Results Consulting
MBA Digital Transformation Data Science
Digital skills are essential today to best prepare for the unique challenges of digitalization, data science, big data, and digital strategy.

Where our MBA Digital Transformation & Data Science Students Work (a Selection)

Logos MBA Digital Transformation & Data Science

Immediately applicable expertise & key tools

This MBA will provide you with immediately applicable expertise and key tools. This enables you to have better strategic foresight and to implement what you know effectively when returning to your job.

Target group

  • Data analysts aspiring to a management position
  • Experts from the technical field, who want to deepen their leadership skills and gain a good understanding of the general management topics.
  • Successful managers who see their future in the field of digitization and data science and who want to acquire the necessary expertise.
  • Executives who want to deepen and update their knowledge through an MBA program.

WU Executive Academy - Accreditations & Rankings

The Vienna University of Economics and Business Administration (WU) is one of Europe's leading universities and can look back on 100 years of excellence in executive education. We are proud to have received the prestigious triple accreditation from AACSB, AMBA, and EQUIS, which is reflected in the outstanding quality of our executive education. This has also been recognized in international rankings: 

  • Top 50: Financial Times European Business School Ranking 
  • Top 20: QS World University Ranking

Official Degree - Master of Business Administration

After completing the program you will graduate with the academic title "Master of Business Administration (MBA)" from the Vienna University of Economics and Business.

David Lindner

David Lindner

  • Marketing & Export | Traktorenwerk Lindner GmbH

Before the course big data seemed to be far away from my daily business in a small sized company. I categorized this topic to be important for big global players – I was wrong. Now not only that I have realized that I need to deal with big data issues, but I also feel competent enough to handle big data projects in my company.

Financing your studies

Scholarship and advice to help you achieve your goals.

Career Services for Students and Alumni

A decision for an MBA program does not end after graduation: Read more about our lifelong services.

News \\ Events

Are you ready to take the next step in your professional career? Apply until April 15 and save €2,000 on your tuition fee.

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