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Digital Transformation

ⓘ During COVID-19, all our programs are adapted so remote participation is possible.


Accelerate the success of your business

The digital revolution does not only transform the business world but all areas of our lives. It changes entire industries and forces companies to question their business models. The implementation of digital processes and innovation is essential for the companies’ future presence on the market. In order to stay competitive, they need to tackle the challenges of the digital transformation while at the same time taking advantage of the opportunities it offers.

You have experience in your job and high professional competence but the digital market and new technologies are an area you want to become more confident in? You want to understand digital transformation to better work with consultants and external agents or make yourself fit for the profound changes in the coming years and manage the digital transformation in your company.

This program on digital transformation will give you an overview and understanding of the digital market, insights into new technologies and the required mindset to drive digitalization in your business. You will learn about the mechanisms of a successful implementation of digital processes and you will gain hands-on experience on how to start a project and measure its success in a short time.

Digital Transformation
    • Target group

      YOU ARE A …

      Business leader, innovator, analyst, business consultant or manager and responsible for business development and digital transformation.

      Participants come from a wide range of industries and are interested in digital business models and processes as well as new technologies. They are visionaries who want to proactively drive digital transformation.

      Please note: You should have at least 3 years of work experience and a good command of English (as this is the language of instruction).

    • Topics

      Module 1: Basics of Digitalization | 1 day

      • Economics of Information Goods
      • Competition, Pricing, Network Effects
      • Digital Platforms and Ecosystems
      • IoT, Industry 4.0 and Blockchain

      Module 2: Implementing Digitalization | 1 day

      • What is (not) Digitalization?
      • Building an Agile Organization
      • Machine Learning
      • Developing an IT-Security Strategy

      Module 3: Digitalization & Innovation | 1 day

      • Opportunity Recognition
      • Idea Development & Implementation
      • Intrapreneurship & Entrepreneurship Principals

      Module 4: Business Models in the Digital World | 1 day

      • Digital Business Modeling & Customer Development
      • High Performing Teams 
      • Creating and Managing Agile Teams 
    • Certificate

      After completing the course, you will receive a certificate including course details from the WU Executive Academy.


Thomas Kolarik

Erste Group | Managing Director s IT Solutions | Austria

Alfred Taudes

Professor | Department of Information Systems and Operations | WU Vienna | Austria

More information

Thomas Funke

Co-Director, TechQuartier Frankfurt

- Start-ups & Company Formation
- Entrepreneurship & Innovation
- Idea Development & Implementation

After the successful completion of the program you will receive a certificate from WU Executive Academy as validation of your acquired expertise in Digital Transformation.

Upgrade MBA

Would you like to dive deeper into the subject of digitisation? Apply for the MBA Digital Transformation & Data Science and attend the short program Digital Transformation and more in the part-time Master of Business Administration. You can also get credit for a short program that has already been completed.

"Digi-Winner" Grant

Did you know that the "Wiener ArbeitnehmerInnen Förderungsfonds (Waff)" is subsidizing this program with the "Digi-Winner" grant of up to € 5,000 ? More information and conditions on the grant (in German).

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8 reasons for the WU Executive Academy

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