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On Seeing Exoplanets - New Approaches for Creating Strategy

Strategic Foresight

This program provides you with an overview of the methods and tools used for strategic foresight, visioning, and creating futures strategies. It offers an interdisciplinary and hands-on approach, leveraging ideas and theories from unusual contexts like astrophysics, the humanities, and the arts.

You will gain a sound theoretical foundation of the undercurrents of strategic foresight, and be able to put the theory to practice in inverted case studies and assignments. You will get a critical understanding of contemporary and future best practices and acquire a solid toolbox for making future-oriented decisions, considering knowns, unknowns, known unknowns, and unknown unknowns.

In this program you will...

  • develop a solid toolbox for making future-oriented decisions
  • understand key methodologies in foresight, including scenarios, weak signals, wild cards and strategic holodecks
  • increase your sense-making of the past, the present, and the future success of an enterprise
  • learn about ways how to implement artificial intelligence into the scenarios equation
  • grasp the process and methodology of strategy development including completely different dimensions
  • work on real-life projects and implement your insights in your own professional environment
    • Target group

      Participants come from a wide range of industries. They will benefit from their diverse backgrounds and experiences and will be able to apply the acquired foresight tools in their individual business environments.

      You …

      • are an experienced business or team leader, managing director, progressive thinker, and interested to explore the theory and practice of strategic foresight.
      • like to be exposed to unusual and paradox contexts like astrophysics, the humanities, and the arts, and you like to do experimental probing in the field in groups.
      • are curious about what you can learn from other disciplines to develop future-proof strategies and make future-oriented decisions.
    • Topics

      Day 1: Crossing the Rubicon

      • How scientific inquiry and discovery work
      • Insights from adjacent disciplines and natural sciences
      • Feral futures: how to get foresight wrong

      Day 2: Can We Foresee the Future

      • Old strategic instruments seen from a new perspective
      • New avenues in strategic management
      • How to create and use a dynamic foresight toolbox

      Day 3: Where Are Those Exoplanets

      • Antecedents of open foresight
      • Driving innovation by open foresight

      Day 4: Towards New Horizons

      • Data Science, big and small data for scenarios
      • The cunning of AI and how to include it in your foresight practice
      • Insights from the arts and humanities
    • Program Advisor

      Michael König
      Senior Lecturer, Department of Strategy and Innovation, WU Vienna

      • Business Model Evaluation
      • Corporate Foresight
      • Management Control
      • Strategic Foresight
      • Strategic Management
      • Scenario Management
    • Certificate

      After completing the course, you will receive a certificate including course details from the WU Executive Academy.


Michael König, MBA

Senior Lecturer | Department of Strategy and Innovation | WU Vienna | Austria

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Melanie Wiener

Assistant Professor | Postdoctoral researcher at the Institute for Integrated Quality Design (IQD) | Johannes Kepler University (JKU) Linz

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Tobias Knoll

Lecturer and Researcher | International Strategic Management | WU Vienna | Austria

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