International Immersion | MBA Strategic Marketing & Sales

Gain valuable insights into international markets

If you want to fully grasp the complex interdependencies in today’s increasingly globalized business environment, you need to go out into the world - there are things you cannot learn about through reading but only through personal experience.

The curriculum of our MBA program extends well beyond the walls of the classroom. You will complete an international immersion. Recently, students of the program visited e.g. San Francisco and the Silicon Valley, USA. You will be working with international faculty members e.g. at Stanford University and experienced practitioners.

The international immersion links theoretical input to practical examples in an international context. Besides attending different classes and distinguished guest speaker presentations, students visit leading companies and exchange with their managers.

Lectures of past immersions include:

• Robert E. Siegel | Lecturer in Management | Stanford Graduate School of Business
• Jonathan Levav | Professor of Marketing | Stanford Graduate School of Business

Company visits

In addition to classes abroad, you will get the opportunity to meet senior executives of leading national and international corporations. Here, you will have the chance to ask questions and listen to their views on the most current issues facing the global markets. You will be exposed to different ways of working, secure new contacts, and gain a global awareness of operating in international markets.

Company visits of past immersions include:

• Googleplex - Google Headquarters
• Open Austria - the official Austrian presence in Silicon Valley
• DocuSign
• NetApp
• WeWork